EVERY BRAND DESERVES TO BE SEEN
OGPTV Mission Statement
This is the step in brand development where you are defining and describing your brand's personality. That is why you need to understand the brand development process and how to do it successfully. Our brand development process is a multi-faceted approach that explores internal and external perceptions about your company brand, products, and services. Brand is just a perception, and perception will match reality over time. Marketing is really just about sharing your passion.Products are made in the factory, but brands are created in the mind.
The more I listen, read and talk to other folks in the field, the more I come to realize that many of those claiming expertise don't fully understand the difference between brand development and branding, although there are several critical distinctions. A thoughtful brand development process helps to define and optimize your brand positioning. Your website is your single most important brand development tool. Reality is that brand development is never “done”.
Branding demands commitment; commitment to continual reinvention; striking chords with people to stir their emotions; and commitment to imagination. It is easy to be cynical about such things, much harder to be successful. At the center of your being you have the answer: you know who you are and you know what you want. Truth is a point of view, but authenticity can’t be faked. If you’re not branding yourself, you can be sure others do it for you. Focus on identifying your target audience, communicating an authentic message that they want and need and project yourself as an “expert” within your niche.